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Journal of Marketing Management Volume 19, 2003 - Issue 7-8
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Original Articles

The Corporate Identity Management Process Revisited

Geoff Bick University of the Witwatersrand
,
Marciene C. Jacobson University of the Witwatersrand
&
Russell Abratt Nova Southeastern UniversityCorrespondence[email protected]
Pages 835-855 | Published online: 23 Mar 2012
 
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Abstract

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

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