Journal of Marketing Management, Volume 19, Issue 7-8 (2003)

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Journal of Marketing Management, Volume 19, Issue 7-8 (2003)

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Editorials

Editorial
Editorial
Susan Hart
Pages: 705-707
Published online: 23 Mar 2012
First Page PreviewforEditorial | PDF (199 KB)
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Original Articles

Article
An Exercise in Early Modern Branding
Ruth Herman
Pages: 709-727
Published online: 23 Mar 2012
AbstractforAn Exercise in Early Modern Branding | References | PDF (1.3 MB)
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Article
UK Charity Retailing: Managing in a Newly Professionalised Sector
Adelina Broadbridge & Elizabeth Parsons
Pages: 729-748
Published online: 23 Mar 2012
AbstractforUK Charity Retailing: Managing in a Newly Professionalised Sector | References | PDF (1.4 MB)
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Article
Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women’s Consumption of Advertising
Margaret K. Hogg & Aikaterini Fragou
Pages: 749-780
Published online: 23 Mar 2012
AbstractforSocial Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women’s Consumption of Advertising | References | PDF (2.4 MB)
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Article
Factors Influencing Successful Brand Extensions
Leif E. Hem, Leslie de Chernatony & Nina M. Iversen
Pages: 781-806
Published online: 23 Mar 2012
AbstractforFactors Influencing Successful Brand Extensions | References | PDF (1.7 MB)
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Article
Consumers’ Perception and Misperception of Market Leadership and Market Pioneership
Michael A. Kamins, Frank H. Alpert & Lars Perner
Pages: 807-834
Published online: 23 Mar 2012
AbstractforConsumers’ Perception and Misperception of Market Leadership and Market Pioneership | References | PDF (2 MB)
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Article
The Corporate Identity Management Process Revisited
Geoff Bick, Marciene C. Jacobson & Russell Abratt
Pages: 835-855
Published online: 23 Mar 2012
AbstractforThe Corporate Identity Management Process Revisited | References | PDF (1.4 MB)
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Article
Assessing the Role of e-Marketing in Contemporary Marketing Practice
Nicole E. Coviello, Roderick J. Brodie, Richard W. Brookes & Roger A. Palmer
Pages: 857-881
Published online: 23 Mar 2012
AbstractforAssessing the Role of e-Marketing in Contemporary Marketing Practice | References | PDF (1.7 MB)
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Article
Rethinking the UK System of Doctoral Training in Marketing
Dawn Burton
Pages: 883-904
Published online: 23 Mar 2012
AbstractforRethinking the UK System of Doctoral Training in Marketing | References | PDF (1.6 MB)
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Article
Mapping Out the Landscape of Marketing Journals. A comment
Harmen Oppewal
Pages: 905-908
Published online: 23 Mar 2012
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Article
Mapping Out the Landscape of Marketing Journals. A Response
Geoff Easton
Pages: 909-910
Published online: 23 Mar 2012
CitationforMapping Out the Landscape of Marketing Journals. A Response | References | PDF (151.7 KB)
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