Epilogue to the Special Issue and reflections on the future of engagement research

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Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Linda D. Hollebeek

Linda D. Hollebeek is a Senior Lecturer in the Graduate School of Management at the University of Auckland, and an Associate Professor in the Department of Strategy and Management/Center for Service Innovation at NHH Norwegian School of Economics. Her research interest is in the areas of customer/consumer engagement, service marketing, and interactive consumer/brand relationships. Her work to date has appeared in the Journal of Service Research, Journal of Business Research, and the Journal of Interactive Marketing, among others. She is also the recipient of a 2014 Australia-New Zealand Marketing Academy Emerging Researcher Award, and acts as an editorial board member for the Australasian Marketing Journal.

Jodie Conduit

Jodie Conduit is a Senior Lecturer in the School of Marketing and Management at the University of Adelaide. Her research and teaching experience is in the areas of customer engagement, value creation, marketing strategy, market intelligence, organizational capabilities and market orientation. She has published in the Journal of Business Research, Journal of Marketing Management, Journal of Strategic Marketing, and Journal of Business Ethics, among others.

Jill Sweeney

Jill Sweeney is Professor in Marketing at the University of Western Australia. Her academic research focuses on services marketing as well as brand equity, relationship marketing and customer value co-creation and value co-destruction. She has a particular interest in consumer communication, especially word of mouth behaviour, including in the area of conservation, health and safety. She has been a Chief Investigator in five Australian Research Council grants and has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill has been state Chair of the Australian Market and Social Research Society and was on the Australia and New Zealand Marketing Academy Executive for six years. She was elected as a fellow of ANZMAC in 2008 and has until recently held the position of Associate Dean of Research and Research Training at the UWA Business School.

Geoffrey Soutar

Geoffrey Soutar is Professor of marketing at the University of Western Australia. He is a fellow and life member of the Australian and New Zealand Academy of Management and was one of three academics appointed as an inaugural fellow of the Australian and New Zealand Marketing Academy in 2004. He is also a life member of the Australian Market and Social Research Society and a fellow of the Australian Institute of Management. He has acted as a consultant to many organisations in Australia and internationally, and been active in wide-ranging research, publishing over 200 journal articles and book chapters.

Ingo O. Karpen

Dr Ingo O. Karpen is an Associate Professor and cross-disciplinary researcher in Strategy, Marketing and Design at RMIT University, Graduate School of Business and Law. Ingo has published in the Journal of Service Research, Journal of Retailing, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing, Journal of Service Theory and Practice, and International Marketing Review. In his research, Ingo focuses on optimising both organisational design and customer experience design in view of better engaging stakeholders and cocreating better solutions. For this purpose, Ingo collaborates with international business partners across industries to facilitate knowledge generation for the betterment of business and society.

Wade Jarvis

Wade Jarvis is Assistant Professor at the University of Western Australia. He is also Project Leader and main consultant to Taylors College/Study Group Australia for development and implementation of a new learning engagement model for their diploma of science/commerce courses. As well as learning engagement incorporating learning design and learning co-creation, Wade has also worked on social issue engagement impact on loyalty, utility theory and engagement, and engagement impact on sponsorship situations. His work on engagement has thus far been published in Journal of Services Marketing and Education Research and Perspectives.

Tom Chen

Tom Chen is a Lecturer in marketing at the Newcastle Business School at the University of Newcastle, Australia. Tom’s research interests span marketing theory and marketing strategy, and include co-creation and engagement. His research also focuses on collective psychological ownership in the context of sharing economy. He has published in the Journal of Marketing Management, Journal of Product & Brand Management, among others.