Journal of Marketing Management, Volume 32, Issue 5-6 (2016)

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Journal of Marketing Management, Volume 32, Issue 5-6 (2016)

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Customer Engagement

Editorial

Editorial
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie
Pages: 393-398
Published online: 04 Apr 2016
First Page PreviewforStrategic drivers, anticipated and unanticipated outcomes of customer engagement | Full Text | References | PDF (429.9 KB)
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Articles

Article
Capturing consumer engagement: duality, dimensionality and measurement
Laurence Dessart, Cleopatra Veloutsou & Anna Morgan-Thomas
Pages: 399-426
Published online: 25 Jan 2016
AbstractforCapturing consumer engagement: duality, dimensionality and measurement | Full Text | References | PDF (1.9 MB)
  • 12044 Views
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Article
Evidence that user-generated content that produces engagement increases purchase behaviours
Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch
Pages: 427-444
Published online: 04 Mar 2016
AbstractforEvidence that user-generated content that produces engagement increases purchase behaviours | Full Text | References | PDF (1.2 MB)
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Article
The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
Birgit Andrine Apenes Solem & Per Egil Pedersen
Pages: 445-468
Published online: 02 Mar 2016
AbstractforThe effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media | Full Text | References | PDF (2 MB)
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Article
The customer engagement ecosystem
Ewa Maslowska, Edward C. Malthouse & Tom Collinger
Pages: 469-501
Published online: 06 Feb 2016
AbstractforThe customer engagement ecosystem | Full Text | References | PDF (2.4 MB)
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Article
Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement
Julia Marbach, Cristiana Raquel Lages & Daniel Nunan
Pages: 502-525
Published online: 15 Jan 2016
AbstractforWho are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement | Full Text | References | PDF (1.7 MB)
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Article
Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?
Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr.
Pages: 526-557
Published online: 23 Feb 2016
AbstractforBrand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? | Full Text | References | PDF (2.2 MB)
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Article
Antecedents of consumer brand engagement and brand loyalty
Civilai Leckie, Munyaradzi W. Nyadzayo & Lester W. Johnson
Pages: 558-578
Published online: 25 Jan 2016
AbstractforAntecedents of consumer brand engagement and brand loyalty | Full Text | References | PDF (1.4 MB)
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Commentaries

Article Commentary
Brand marketing, big data and social innovation as future research directions for engagement
Bobby J. Calder, Edward C. Malthouse & Ewa Maslowska
Pages: 579-585
Published online: 04 Apr 2016
First Page PreviewforBrand marketing, big data and social innovation as future research directions for engagement | Full Text | References | PDF (598.6 KB)
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Article Commentary
Epilogue to the Special Issue and reflections on the future of engagement research
Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen
Pages: 586-594
Published online: 04 Apr 2016
First Page PreviewforEpilogue to the Special Issue and reflections on the future of engagement research | Full Text | References | PDF (618.3 KB)
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