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Special Section: Evolving Netnography

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

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Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. Of course, computer scientists are having their day, currently. And there is no doubt that there are many macro behaviours and precise measurements which are handled far better using statistical methods operating on large decontextualised data sets than they are by human participant-observers. But that really is not the point of netnography, of this paragraph or of this special section.

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