Journal of Marketing Management, Volume 34, Issue 3-4 (2018)

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Journal of Marketing Management, Volume 34, Issue 3-4 (2018)

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Special Section: Evolving Netnography

Editorial
Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier
Pages: 231-242
Published online: 27 Apr 2018
First Page PreviewforEvolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research | Full Text | References | PDF (772.3 KB)
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Article
From the self to the screen: a journey guide for auto-netnography in online communities
Dino Villegas
Pages: 243-262
Published online: 02 Mar 2018
AbstractforFrom the self to the screen: a journey guide for auto-netnography in online communities | Full Text | References | PDF (1.4 MB)
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Article
A netnographic sensibility: developing the netnographic/social listening boundaries
Emma Reid & Katherine Duffy
Pages: 263-286
Published online: 22 Mar 2018
AbstractforA netnographic sensibility: developing the netnographic/social listening boundaries | Full Text | References | PDF (1.5 MB)
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Article
More-than-human netnography
Peter Lugosi & Sarah Quinton
Pages: 287-313
Published online: 01 Feb 2018
AbstractforMore-than-human netnography | Full Text | References | PDF (2 MB)
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General Articles

Article
Online piracy in the context of routine activities and subjective norms
Maria Petrescu, John T. Gironda & Pradeep K. Korgaonkar
Pages: 314-346
Published online: 20 Mar 2018
AbstractforOnline piracy in the context of routine activities and subjective norms | Full Text | References | PDF (2.2 MB)
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Article
Examining how brand authenticity is established and maintained: the case of the Reverso
Navdeep Athwal & Lloyd C. Harris
Pages: 347-369
Published online: 12 Mar 2018
AbstractforExamining how brand authenticity is established and maintained: the case of the Reverso | Full Text | References | PDF (1.6 MB)
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Article
Internal brand orientation: conceptualisation, scale development and validation
Lamprini P. Piha & George J. Avlonitis
Pages: 370-394
Published online: 07 Mar 2018
AbstractforInternal brand orientation: conceptualisation, scale development and validation | Full Text | References | PDF (1.6 MB)
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Article
Dependence concentration and fairness perceptions in asymmetric supplier–buyer relationships
Tianjiao Qiu
Pages: 395-419
Published online: 14 Mar 2018
AbstractforDependence concentration and fairness perceptions in asymmetric supplier–buyer relationships | Full Text | References | PDF (1.7 MB)
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