Advanced search
Publication Cover
Communication Monographs Volume 57, 1990 - Issue 4
Submit an article Journal homepage
131
Views
35
CrossRef citations to date
0
Altmetric
Original Articles

Testing a model of message sidedness: Three replications

Mike Allen Assistant professor of communication, University of Wisconsin‐Milwaukee,
,
Jerold Hale Associate professor of communication, Miami University,
,
Paul Mongeau Assistant professor of communication, Miami University,
,
Sandra Berkowitz‐Stafford Doctoral students at the University of Minnesota,
,
Shane Stafford Doctoral students at the University of Minnesota,
,
William Shanahan Doctoral student at the University of Texas,
,
Philip Agee Master's student at Wake Forest University,
,
Kelly Dillon Master's student at Wake Forest University,
,
Robert Jackson Master's student at Wake Forest University,
&
Cynthia Ray Master's student at Wake Forest University,
show all
Pages 275-291 | Published online: 02 Jun 2009
 
Sample our Communication Studies journals, sign in here to start your access, 2013 & 2014 volumes FREE to you for 14 days

This experiment tested the results of a meta‐analysis of message sidedness (Jackson & Allen, 1987). The results are consistent with the prior meta‐analysis. Two‐sided refutational messages were more persuasive than one‐sided messages, which were in turn more persuasive than two‐sided nonrefutational messages. Testing the generalizability of this finding using 17 messages found consistent effects across the messages.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related Research Data

A Content Analysis of Persuasive Message Features
Source: SAGE Publications
Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages
Source: Informa UK Limited
JOLLEY and DOUGLAS
Source: Wiley
One of the most cited persuasion studies but no success in replication: investigating replication using Petty, Cacioppo, and Goldman (1981) as an example
Source: Informa UK Limited
The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages
Source: Informa UK Limited
Sixty years of quantitative communication research summarized: lessons from 149 meta-analyses
Source: Informa UK Limited
Cognitive processing of one‐ and two‐sided persuasive messages
Source: Informa UK Limited
Two tests of the mechanism of inoculation theory
Source: Informa UK Limited
Affective and cognitive reactions to narrative versus statistical evidence organ donation messages.
Source: Informa UK Limited

Linking provided by 

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.