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Abstract
The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful case study of a university is presented on how one university has used this tool to compete for students. A discussion including suggestions on how to enhance the success of this tool in your recruitment process is also provided.
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Notes
Xavier University (2009). Road to Xavier Report. Division of Student Enrollment August 1, 2009.