Journal of Marketing for Higher Education, Volume 19, Issue 2 (2009)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing for Higher Education, Volume 19, Issue 2 (2009)

See all volumes and issues
Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Volume 19, 2009 Vol 18, 2008 Vol 17, 2007-2008 Vol 16, 2006 Vol 15, 2005-2006 Vol 14, 2004-2005 Vol 13, 2004 Vol 12, 2002-2003 Vol 11, 2001 Vol 10, 2000-2001 Vol 9, 1999-2000 Vol 8, 1997-1998 Vol 7, 1996-1997 Vol 6, 1995 Vol 5, 1994 Vol 4, 1993 Vol 3, 1990-1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Original Articles

Article
Social Networking as an Admission Tool: A Case Study in Success
Thomas J. Hayes, Doug Ruschman & Mary M. Walker
Pages: 109-124
Published online: 22 Dec 2009
AbstractforSocial Networking as an Admission Tool: A Case Study in Success | Full Text | References | PDF (530.5 KB)
  • 2248 Views
  • 59 CrossRef citations
  • 0Altmetric
Article
The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education
Abhay Shah
Pages: 125-141
Published online: 22 Dec 2009
AbstractforThe Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education | Full Text | References | PDF (170.1 KB)
  • 479 Views
  • 15 CrossRef citations
  • 0Altmetric
Article
An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education
Dawn M. Edmiston-Strasser
Pages: 142-165
Published online: 22 Dec 2009
AbstractforAn Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education | Full Text | References | PDF (137.1 KB)
  • 1635 Views
  • 28 CrossRef citations
  • 0Altmetric
Article
Using the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education
Mark John Somers
Pages: 166-178
Published online: 22 Dec 2009
AbstractforUsing the Process of Disruption to Find New Markets and to Develop New Marketing Programs for Management Education | Full Text | References | PDF (85 KB)
  • 219 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Clients' Satisfaction with Monopolistic Services and Commitment to the Organization: A University Context
James L. Thomas & Brent J. Cunningham
Pages: 179-190
Published online: 22 Dec 2009
AbstractforClients' Satisfaction with Monopolistic Services and Commitment to the Organization: A University Context | Full Text | References | PDF (137.1 KB)
  • 204 Views
  • 4 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory
Khadija Rauf et al.
Article | Published online: 18 Jul 2024
Positive affect congruence between recruiters and applicants: effects on mutual attitudes and behaviors
Xingyu Qu et al.
Article | Published online: 11 Jun 2024
Care-experienced students and equity support provision: an investigation of Australian university websites
Elizabeth Knight et al.
Article | Published online: 30 May 2024
Open Access
User-generated content effectiveness in co-creation of online higher educational services
Maysam Shafiee Roodposhti et al.
Article | Published online: 7 May 2024
View all latest articles