Abstract
Framing effects of medical test results and interactions of these effects with personal perspectives were investigated in the context of prenatal screening. Hundred and Thirty-three pregnant women undergoing the ‘triple-test’ were assessed as having health or illness orientations, and were randomly presented with reassuring/moderate/severe diagnoses framed in normal/abnormal terms, forming a 2 × 3 × 2 between subjects design. Evaluations of fetus' health and recommendations to perform amniocentesis were assessed. Findings showed healthier evaluations of the fetus and weaker recommendations to perform amniocentesis in normal versus abnormal framings. An interaction was found between framing, diagnosis, and personal orientations: women with health orientations receiving a moderate diagnosis framed in abnormal terms were significantly more inclined to recommend amniocentesis than illness-oriented women given the same diagnosis; the normal/abnormal framing of severe diagnoses yielded opposite effects on health-oriented versus illness-oriented women. The influences of framing effects and health/ illness orientations on health perceptions and behavioral intentions were discussed.