The application of focus group interviews for educational program assessment

Abstract

Focus group interviews provide qualitative, descriptive data for studying aspects of educational programs. This type of interview is unique to educational research because it uses an interactive format for small groups of participants. This paper describes the application of focus group interviews to the collection of data to be used in program evaluation in educational settings. The authors present a description of this interview technique with suggestions for planning an evaluative project. Criteria for selecting participants and facilitators are discussed. Steps for developing an interview guide and choosing an appropriate location for the interview are explored. Finally, advantages and constraints of the use of focus group interviews for program evaluation are examined.