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Abstract
Rogers’ Innovative-Decision Theory was used to develop a framework and model to study acceptance of innovative housing. The dependent variables for the model were level of knowledge, innovativeness, willingness; and attitude toward housing innovations. The independent variables included the basic demographic and social variables that influence the housing acquisition process. Sex, age, and education were important in the adoption process. The housing market conditions of “soil condition” and “land availability” were significant factors in the knowledge aspect of the housing innovations.
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Notes on contributors
Mikyoung Ha
Mikyoung Ha is a Visiting Assistant Professor and Margaret J Weber is a Professor. Both are in the Department of Housing, Interior Design, and Consumer Studies at Oklahoma State University in Stillwater.
Margaret J. Weber
Mikyoung Ha is a Visiting Assistant Professor and Margaret J Weber is a Professor. Both are in the Department of Housing, Interior Design, and Consumer Studies at Oklahoma State University in Stillwater.