Abstract
This article presented an original economic model of the apartment rental market where service expenditures are invisible to prospective residents (but highly important to current residents), while recruiting expenditures are highly visible to prospective residents (but often inconsequential to current residents). In a competitive market, the model predicts that managers will necessarily favor observable recruiting expenditures, even though such an approach generates greater resident dissatisfaction and turnover, while simultaneously increasing operational costs for the industry as a whole. Evidence drawn from both the 2005 American Housing Survey and the operational expenses of 705,178 unsubsidized apartment units in 71 metropolitan areas appeared consistent with the model. Consumer advocacy and legislative approaches to addressing the issue of asymmetric information among prospective residents were discussed, including a proposal of tax incentives for long-term residency.
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Russell N. James
Russell N. James III is Assistant Professor, Department of Housing and Consumer Economics, University of Georgia, Athens, GA.