Hoarding and Frugality Tendencies and their Impact on Consumer Behaviors

ABSTRACT

Frugality and hoarding represent underresearched consumer behaviors with far-reaching consumption implications. This study explores the extent to which personality and cultural antecedents of consumers' frugal and hoarding behavioral tendencies overlap. It further explores the extent to which frugality and hoarding affect impulsive and compulsive buying behaviors. A structural equation model technique was used. The results show negative, significant relationships between frugality and both impulsive and compulsive consumer behaviors, as well as positive and significant relationships between hoarding and both impulsive and compulsive consumer behavior. It further provides implications for marketing management and marketing policy.

KEYWORDS:

• Consumption behavior
• culture
• frugality
• hoarding
• personality traits