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Volume 29, Issue 4

Journal of International Consumer Marketing

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Journal of International Consumer Marketing, Volume 29, Issue 4 (2017)

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Journal of International Consumer Marketing, Volume 29, Issue 4 (2017)

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Editorial

C. Anthony Di Benedetto

Page: 207

Published online: 07 Jul 2017

CitationforEditorial | Full Text | PDF (106.6 KB)

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Articles

Article

Hoarding and Frugality Tendencies and their Impact on Consumer Behaviors

Aviv Shoham, Yossi Gavish & Sagi Akron

Pages: 208-222

Published online: 10 May 2017

AbstractforHoarding and Frugality Tendencies and their Impact on Consumer Behaviors | Full Text | References | PDF (470.2 KB)

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Article

It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands

Carlos Alberto Alves, Evandro Luiz Lopes & José Mauro da Costa Hernandez

Pages: 223-238

Published online: 10 May 2017

AbstractforIt Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands | Full Text | References | PDF (743 KB)

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Article

The Formation of Brand Loyalty: A Partial Dual-Factor Explanation

Yueli Zhang & Feng Liu

Pages: 239-249

Published online: 18 Apr 2017

AbstractforThe Formation of Brand Loyalty: A Partial Dual-Factor Explanation | Full Text | References | PDF (517.6 KB)

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Article

Determinants of African Women's Brand Sensitivity Toward Cosmetics

Bernard Korai

Pages: 250-264

Published online: 10 May 2017

AbstractforDeterminants of African Women's Brand Sensitivity Toward Cosmetics | Full Text | References | PDF (525.3 KB)

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Article

A More Comprehensive View of Consumer Confusion: Scale Development

Ayşegül Ermeç Sertoğlu & Bahtışen Kavak

Pages: 265-276

Published online: 20 Apr 2017

AbstractforA More Comprehensive View of Consumer Confusion: Scale Development | Full Text | References | PDF (432.8 KB)

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Journal of International Consumer Marketing (Vol.29, Iss.4, 2017)

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