Psychic distance and the challenges of expatriation from Brazil

Abstract

The aim of this paper is to explore the extent to which the psychic distance between countries poses challenges to the expatriation process of young multinational companies from emerging countries, such as Brazil. While the concept of psychic distance has been extensively explored in the literature for the analysis of the paths to internationalization of multinational companies, researchers have only recently begun to analyse its influence on expatriation processes. To this end, we reviewed studies of psychic distance and of two fields of expatriation processes that are directly influenced by the challenge of expatriates' cultural integration posed by psychic distance, namely selection and training. We also developed a multidimensional instrument to measure psychic distance and then classified the expats' countries of destination as ‘close’ or ‘distant’ in relation to Brazil. Our results show no predominance of countries that are psychically close to Brazil for the expatriations of professionals from the Brazilian companies studied. When analysing the expats' perceptions of the expatriation process, cultural integration emerged as a great challenge for expats from both ‘close’ and ‘distant’ countries. In spite of this, those companies don't seem to take this into consideration in the management of the selection and training phases of the expatriation process. In addition, we identified some differences between the expatriates and the HR managers' perceptions of the management of expatriation processes that can partially explain the high incidence of problems concerning cultural adaptation that Brazilian companies face as a result of the challenge posed by the psychic distance.

Keywords:

• culture
• expatriation
• human resources
• psychic distance