Retail market structure scenarios and their strategic applications

Abstract

To survive these turbulent times, retailers must do more than respond to changing competitive conditions - they must anticipate them. This article is focused on constructing scenarios for retailing formats in the growth stage of the life cycle. Such scenarios are derived largely by integrating available theoretical and empirical research. They afford insights into the evolution of geographical competitive patterns and provide a sound basis for territorial growth and entrenchment planning.

Keywords:

• Competitive structure
• life cycle
• retailing
• retailing strategy
• scenarios