Abstract
The objective of this paper is to shed light on the dynamic financial aspects of the European Union's (EU's) strategy towards financing the programmes for health and consumer protection. Also it presents the perspectives of the new community approach to public health, while it recognizes that although EU's efforts, member states remain responsible for the organization and delivery of health services and medical care. Therefore, community's actions simply complements national policies. The paper analyses also aspects of the budgetary data provided by the European Commission Concerning the allocation of funds in all the areas and activities of the EU's budget focusing the attention on EU health programmes. The paper underlines the need for an integrated, transparent and proactive public health at all levels in the EU while, it emphasizes the need to promote, in European and national level, a broad strategy on public health to meet the key responsibilities and new challenges.