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ABSTRACT
This paper examines the entry of Indian information and communication technology–information technology-enabled services (ICT-ITES) companies on the Dutch service outsourcing market. Using this case study, the paper integrates two academic debates: the rise of emerging country-based multinationals and the international dynamics in the ICT-ITES sector. Indian ICT-ITES firms can no longer only rely on cheap labour in their home country and need to build global delivery capacity in order effectively to compete with Western ICT-ITES multinationals. By examining their entry strategy in the Dutch service outsourcing market, this paper highlights the difficulties of latecomer multinationals in entering the more profitable domains of the ICT-ITES market.
Acknowledgements
The authors would like to thank two anonymous reviewers for their constructive comments and advice.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1 For comparison, IBM started in the Netherlands in the 1930s.
2 In 2014–2015, Dutch telecom company KPN had radio commercials in which it promoted its ‘Dutch cloud’, emphasising that with them your data will be safely stored in the Netherlands. See also http://www.computerweekly.com/blogs/outsourcing/2011/05/unclear-indian-data-protection-law-needs-clarity-for-it-industry.html.