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ABSTRACT
Small islands in peripheral regions are currently perceived as attractive tourist destinations. Governance plays an important role as a strategy for the revival of such destinations to achieve a more productive, environmental, social and sustainable management structure. ‘Good’ governance of a destination depends on all the actors involved in the tourism network. Such governance requires a redefinition of relations between government and society and minimal boundaries between public and private sectors. This paper has analysed the level of implementation of corporate social responsibility (CSR) in a tourist destination that is a biosphere reserve (BR), the island of Fuerteventura (Canary Islands, Spain), from a comprehensive approach involving a tourism supply chain (TSC) with private and public agents. The focal firms analysed within the TSC have been tourist accommodation establishments in Fuerteventura. The paper shows that the level of involvement of tourist accommodation in CSR is positive. However, this involvement is not sufficiently high to meet the requirements of a destination designated as a BR. Therefore, coordination policies should be developed that promote governance systems and further enhance sustainability in the destination.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1. Academic experts in CSR, Sustainability in Governance, Hotel Management and TSC (Autonomous University of Barcelona and University of Las Palmas de Gran Canaria).