Abstract
The article looks at how developments in economic theory have influenced the regional development strategy agenda in Wales. It concentrates in particular on the importance of endogenous aspects of policy in a post‐Fordist context. Such issues as the relevance of networking, learning, foreign direct investment and technology transfer are looked at and applied in the Welsh context. The role of the Welsh Development Agency (WDA) as the principal economic agent is given particular attention. The general conclusion is that the WDA has been working on the right lines in attempting to develop an endogenous offensive approach alongside its obvious past success at attracting inward investment. There is, however, a danger of national trends and political forces favouring the latter over the former.