Golden Duck Awards: An Interactive Game to Facilitate Class Participation

Abstract

Marketing professors face a challenging and changing classroom in terms of expectations, students, and available resources. Perhaps the greatest challenge is the new generation of students, who exhibit high levels of apathy towards their courses. Classroom discussion or participation is frequently posited as a method to engage students in the class. The Golden Duck innovation adds the element of competition to participation and integrates the students into creating the class content and elevating participation.