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Volume 18, Issue 1

Marketing Education Review

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Marketing Education Review, Volume 18, Issue 1 (2008)

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Marketing Education Review, Volume 18, Issue 1 (2008)

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Special Issue on Teaching Innovation

Original Articles

Article

From the Editor

Catharine M. Curran-Kelly

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (41.3 KB)

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Article

Message from the Guest Editor

Diana L. Haytko

Page: vii

Published online: 09 Oct 2015

CitationforMessage from the Guest Editor | PDF (78 KB)

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Article

Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners

Erika Matulich, Raymond Papp & Diana L. Haytko

Pages: 1-7

Published online: 09 Oct 2015

AbstractforContinuous Improvement through Teaching Innovations: a Requirement for Today's Learners | References | PDF (916.6 KB)

310 Views
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Article

Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project

[Winner of the 2007 Houghton Mifflin/Pride/Ferrell Innovations in Teaching Competition]

Andrew J. Newman & Charles M. Hermans

Pages: 9-14

Published online: 09 Oct 2015

AbstractforBreaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project | References | PDF (835.6 KB)

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Article

Golden Duck Awards: An Interactive Game to Facilitate Class Participation

Barbara Ross Wooldridge

Pages: 15-17

Published online: 09 Oct 2015

AbstractforGolden Duck Awards: An Interactive Game to Facilitate Class Participation | References | PDF (393.4 KB)

31 Views
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Article

Wikis in the Classroom: Opportunities and Challenges

John P. Workman Jr.

Pages: 19-24

Published online: 09 Oct 2015

AbstractforWikis in the Classroom: Opportunities and Challenges | References | PDF (738.4 KB)

49 Views
16 CrossRef citations
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Article

Brief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students

Jane Z. Sojka & Mark S. B. Fish

Pages: 25-31

Published online: 09 Oct 2015

AbstractforBrief In-Class Role Plays: An Experiential Teaching Tool Targeted to Generation Y Students | References | PDF (861.8 KB)

260 Views
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Article

The Get Marketer Challenge Innovation: Challenging Students Using a Tournament Style Competition

Sharyn R. Rundle-Thiele & Kerri-Ann L. Kuhn

Pages: 33-37

Published online: 09 Oct 2015

AbstractforThe Get Marketer Challenge Innovation: Challenging Students Using a Tournament Style Competition | References | PDF (640.9 KB)

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Article

Teaching with Clickers in the Large-Size Principles of Marketing Class

Douglas J. Lincoln

Pages: 39-45

Published online: 09 Oct 2015

AbstractforTeaching with Clickers in the Large-Size Principles of Marketing Class | References | PDF (925 KB)

27 Views
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Article

Flexible Learning Spaces: The Integration of Pedagogy, Physical Design, and Instructional Technology

Stern Neill & Rebecca Etheridge

Pages: 47-53

Published online: 09 Oct 2015

AbstractforFlexible Learning Spaces: The Integration of Pedagogy, Physical Design, and Instructional Technology | References | PDF (2.4 MB)

1918 Views
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Article

Course Innovation: “Diverse Consumers: Race, Ethnicity, Religion, Social Class, and Gender”

Barbara Stern

Pages: 55-60

Published online: 09 Oct 2015

AbstractforCourse Innovation: “Diverse Consumers: Race, Ethnicity, Religion, Social Class, and Gender” | References | PDF (848.5 KB)

75 Views
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Article

Promoting Statistical Intelligence in Marketing Research Students: Best Practice Ideas

Dawn Dobni & Graham Links

Pages: 61-64

Published online: 09 Oct 2015

AbstractforPromoting Statistical Intelligence in Marketing Research Students: Best Practice Ideas | References | PDF (526 KB)

30 Views
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Article

The Use of Bar Code Technology in Grading to Improve Student Anonymity and Reduce Identity-Based Bias

Haeran Jae & John F. Cowling

Pages: 65-70

Published online: 09 Oct 2015

AbstractforThe Use of Bar Code Technology in Grading to Improve Student Anonymity and Reduce Identity-Based Bias | References | PDF (753.6 KB)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Article | Published online: 15 Apr 2024

THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION

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DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS

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Marketing Education Review (Vol.18, Iss.1, 2008)

Special Issue on Teaching Innovation

Special Issue on Teaching Innovation

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