Podcasting to Improve Delivery of a Project-Based Internet Marketing Course

Abstract

This paper outlines an exploratory study of the application of Podcasting, audio clips that can be downloaded to devices like an iPod, in a project-oriented Internet Marketing Course. The majority of the students provided positive comments regarding the audio application and how the technology enhanced learning. As the Technology Adoption Model (TAM) suggests, this techno-savvy group adapted to the technology for use in the classroom. In addition, findings suggest students adapted differently to the technology depending on their individual needs and features of the technology and used the interactive nature of the material to solve temporal challenge.