Browse
We’re here to help

Find guidance on Author Services

Login | Register

Login
Register

Cart Add to Cart

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Marketing Education Review
List of Issues
Volume 19, Issue 1

Marketing Education Review

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

Journal metrics
Aims & scope
Journal information
Editorial board
News & calls for papers
Advertising information

Latest articles
Current issue
All volumes & issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Register a free Taylor & Francis Online account today to boost your research and gain these benefits:

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Register now or learn more

Marketing Education Review, Volume 19, Issue 1 (2009)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

Sample our Social Sciences journals, sign in here to start your FREE access for 14 days

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Marketing Education Review, Volume 19, Issue 1 (2009)

See all volumes and issues

Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Volume 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Special Issue on Teaching Innovation

Articles

Article

From the Editor

Catharine M. Curran

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (56.1 KB)

4 Views
0 CrossRef citations
0Altmetric

Article

From the Guest Editors

Chuck Hermans (Assistant Professor of Marketing) & Barbara Ross-Wooldridge (Associate Professor of Marketing)

Page: vii

Published online: 09 Oct 2015

CitationforFrom the Guest Editors | PDF (83.6 KB)

5 Views
0 CrossRef citations
0Altmetric

Article

Real World Experience, Virtual World Environment: The Design and Execution of Marketing Plans in Second Life

Tracy Tuten

Pages: 1-5

Published online: 09 Oct 2015

AbstractforReal World Experience, Virtual World Environment: The Design and Execution of Marketing Plans in Second Life | References | PDF (697.4 KB)

171 Views
28 CrossRef citations
0Altmetric

Article

Using Simulations in the Undergraduate Marketing Capstone Case Course

Gopala Ganesh & Qin Sun

Pages: 7-16

Published online: 09 Oct 2015

AbstractforUsing Simulations in the Undergraduate Marketing Capstone Case Course | References | PDF (1.1 MB)

56 Views
24 CrossRef citations
0Altmetric

Article

An International Virtual Team Based Project at Undergraduate Level: Design and Assessment

Haiyan Hu

Pages: 17-22

Published online: 09 Oct 2015

AbstractforAn International Virtual Team Based Project at Undergraduate Level: Design and Assessment | References | PDF (855.7 KB)

72 Views
19 CrossRef citations
0Altmetric

Article

Learning the Basics of Classification in the Introductory Marketing Class

Igor Makienko

Pages: 23-27

Published online: 09 Oct 2015

AbstractforLearning the Basics of Classification in the Introductory Marketing Class | References | PDF (677.2 KB)

19 Views
3 CrossRef citations
0Altmetric

Article

Computer-Assisted Grading Rubrics: Automating the Process of Providing Comments and Student Feedback

Andrew J. Czaplewski

Pages: 29-36

Published online: 09 Oct 2015

AbstractforComputer-Assisted Grading Rubrics: Automating the Process of Providing Comments and Student Feedback | References | PDF (948.9 KB)

92 Views
7 CrossRef citations
0Altmetric

Article

Enhancing Class Communications through Segregated Social Networks

Robert E. Boostrom Jr., Raghu Kurthakoti & John H. Summey

Pages: 37-41

Published online: 09 Oct 2015

AbstractforEnhancing Class Communications through Segregated Social Networks | References | PDF (727.5 KB)

22 Views
8 CrossRef citations
0Altmetric

Article

The New Tools Briefing: Teaching New Marketing Practices and Technology to Students

Leighann C. Neilson

Pages: 43-47

Published online: 09 Oct 2015

AbstractforThe New Tools Briefing: Teaching New Marketing Practices and Technology to Students | References | PDF (753.9 KB)

32 Views
11 CrossRef citations
0Altmetric

Article

Teaching Partnering Strategies through the Client-Based Project Approach

Les Harman

Pages: 49-55

Published online: 09 Oct 2015

AbstractforTeaching Partnering Strategies through the Client-Based Project Approach | References | PDF (956.3 KB)

21 Views
4 CrossRef citations
0Altmetric

Article

Podcasting to Improve Delivery of a Project-Based Internet Marketing Course

Debra Zahay & Elisa Fredricks

Pages: 57-63

Published online: 09 Oct 2015

AbstractforPodcasting to Improve Delivery of a Project-Based Internet Marketing Course | References | PDF (937.5 KB)

17 Views
14 CrossRef citations
0Altmetric

Article

Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool

Kirti Sawhney Celly

Pages: 65-71

Published online: 09 Oct 2015

AbstractforCreative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool | References | PDF (793.2 KB)

152 Views
6 CrossRef citations
0Altmetric

Article

Designing Process-Oriented Guided-Inquiry Activities: A New Innovationl for Marketing Classes

Dena Hale & Linda Greef Mullen

Pages: 73-80

Published online: 09 Oct 2015

AbstractforDesigning Process-Oriented Guided-Inquiry Activities: A New Innovationl for Marketing Classes | References | PDF (1.1 MB)

91 Views
14 CrossRef citations
0Altmetric

Article

Squeeze That Intellectual Juice! Encouraging Interactions in the Lecture Theater to Enhance Skill Development and Student Performance

Angela Paladino

Pages: 81-88

Published online: 09 Oct 2015

AbstractforSqueeze That Intellectual Juice! Encouraging Interactions in the Lecture Theater to Enhance Skill Development and Student Performance | References | PDF (2.2 MB)

24 Views
4 CrossRef citations
0Altmetric

Article

Using Peer Benchmarking to Improve Student Motivation, Effort and Performance

Lyle R. Wetsch

Pages: 89-93

Published online: 09 Oct 2015

AbstractforUsing Peer Benchmarking to Improve Student Motivation, Effort and Performance | References | PDF (712.3 KB)

52 Views
6 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

Thomas W. Gruen et al.

Article | Published online: 15 Apr 2024

THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION

Christopher Leo et al.

Article | Published online: 2 Apr 2024

INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION

Priscilla Peña et al.

Article | Published online: 9 Apr 2024

DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS

Cathleen S. Jones

Article | Published online: 2 Apr 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Marketing Education Review (Vol.19, Iss.1, 2009)

Special Issue on Teaching Innovation

Special Issue on Teaching Innovation

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?