Teaching Marketing in a Study Abroad Program: Learning and Assessment in an Internationalized Principles of Marketing Course

Abstract

Study abroad programs present opportunities for instructors to utilize the international venue to broaden students’ perspectives on business and marketing. Simultaneously, study abroad instructors must ensure that students attain the same level of core material mastery as those who remain at their home universities. This paper draws upon the author's experience to offer suggestions and resources for internationalizing a Principles of Marketing study abroad course. Included are ways to connect core concepts to the international setting as well as assignments to assess course learning objectives. Student evaluations of their learning experiences provide indirect measures of the efficacy of these suggestions.