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Volume 19, Issue 3

Marketing Education Review

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Marketing Education Review, Volume 19, Issue 3 (2009)

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Marketing Education Review, Volume 19, Issue 3 (2009)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Volume 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Article

From the Editor

Catharine M. Curran

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (104.4 KB)

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From the Executive Editor

Buddy LaForge

Page: v

Published online: 09 Oct 2015

CitationforFrom the Executive Editor | PDF (102.9 KB)

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Article

Irony and Ivory: A View from the Tower

Page: 0

Published online: 09 Oct 2015

CitationforIrony and Ivory: A View from the Tower

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Article

Publicly Funded, Publicly Supported, Publicly Endorsed: The Fate of Public Higher Education

Catharine M. Curran

Pages: 1-2

Published online: 09 Oct 2015

CitationforPublicly Funded, Publicly Supported, Publicly Endorsed: The Fate of Public Higher Education | References | PDF (299.5 KB)

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Article

Special Section: Internationalizing Marketing Education

Page: 0

Published online: 09 Oct 2015

CitationforSpecial Section: Internationalizing Marketing Education

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Article

Teaching Marketing in a Study Abroad Program: Learning and Assessment in an Internationalized Principles of Marketing Course

Peggy Sue Loroz

Pages: 3-16

Published online: 09 Oct 2015

AbstractforTeaching Marketing in a Study Abroad Program: Learning and Assessment in an Internationalized Principles of Marketing Course | References | PDF (1.7 MB)

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Article

Teaching Global Business Using a Live Reporter in a Foreign Country: An Alternative to Study Abroad

Jung E. Ha-Brookshire & Emily Stoll

Pages: 17-23

Published online: 09 Oct 2015

AbstractforTeaching Global Business Using a Live Reporter in a Foreign Country: An Alternative to Study Abroad | References | PDF (1.1 MB)

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Article

Innovative Marketing Education

Page: 0

Published online: 09 Oct 2015

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Article

Student Response Systems Adoption and Use in Marketing Education: A Status Report

Douglas J. Lincoln

Pages: 25-40

Published online: 09 Oct 2015

AbstractforStudent Response Systems Adoption and Use in Marketing Education: A Status Report | References | PDF (1.9 MB)

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Article

Exploring Marketing Students’ Attitudes and Performance: A Comparison of Traditional and Intensive Delivery

Henry Ho & Michael Polonsky

Pages: 41-47

Published online: 09 Oct 2015

AbstractforExploring Marketing Students’ Attitudes and Performance: A Comparison of Traditional and Intensive Delivery | References | PDF (1 MB)

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Article

Case and Experiential Learning Methods

Page: 0

Published online: 09 Oct 2015

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Article

Incorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel

Reprint of Article: Originally published in Marketing Education Review, 19:2, Summer 2009, pp. 63-71.

David Allan & Natalie T. Wood

Pages: 49-57

Published online: 09 Oct 2015

AbstractforIncorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel | References | PDF (1.2 MB)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Marketing Education Review (Vol.19, Iss.3, 2009)

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