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Abstract
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students’ perceptions of the learning experience. Peer marketing mentors, along with the faculty team, achieved success in providing a demanding and engaging learning environment that meets the needs of learners and equips them with content knowledge required of career-ready professionals. A step-by-step guide is provided to enable others to develop a similar experience for students in their institutions.
Additional information
Notes on contributors
Lynn E. Metcalf
Lynn E. Metcalf (Ph.D., University of Oregon), Professor of Marketing, Orfalea College of Business, Cal Poly, San Luis Obispo, CA, [email protected]
Stern Neill
Stern Neill (Ph.D., Louisiana State University), Professor of Marketing, Orfalea College of Business, Cal Poly, San Luis Obispo, CA, [email protected]
Lisa R. Simon
Lisa R. Simon (MBA, University of Southern California), Marketing Lecturer, Orfalea College of Business, Cal Poly, San Luis Obispo, CA, [email protected]
Sharon Dobson
Sharon Dobson (MBA, University of Mississippi), Marketing Lecturer, Orfalea College of Business, Cal Poly, San Luis Obispo, CA, [email protected]
Brennan Davis
Brennan Davis (Ph.D., University of California, Irvine), Associate Professor of Marketing, Orfalea College of Business, Cal Poly, San Luis Obispo, CA, [email protected]