Marketing Education Review, Volume 26, Issue 3 (2016)

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Marketing Education Review, Volume 26, Issue 3 (2016)

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Editorial

Editorial
From the Editor
John F. (Jeff) Tanner
Page: 125
Published online: 19 Aug 2016
CitationforFrom the Editor | Full Text | PDF (51.9 KB)
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Articles

Article
The Impact of Peer Mentoring on Marketing Content Mastery
Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson & Brennan Davis
Pages: 126-142
Published online: 19 Aug 2016
AbstractforThe Impact of Peer Mentoring on Marketing Content Mastery | Full Text | References | PDF (267.4 KB)
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Article
Using Conjoint Analysis to Evaluate and Reward Teaching Performance
Donald R. Bacon, Yilong (Eric) Zheng, Kim A. Stewart, Carol J. Johnson & Pallab Paul
Pages: 143-153
Published online: 19 Aug 2016
AbstractforUsing Conjoint Analysis to Evaluate and Reward Teaching Performance | Full Text | References | PDF (237.1 KB)
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Article
The Value of Interactive Assignments in the Online Learning Environment
Bela Florenthal
Pages: 154-170
Published online: 19 Aug 2016
AbstractforThe Value of Interactive Assignments in the Online Learning Environment | Full Text | References | PDF (259.1 KB)
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Article
Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats
Harri Jaskari & Minna-Maarit Jaskari
Pages: 171-185
Published online: 19 Aug 2016
AbstractforCritical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats | Full Text | References | PDF (292.5 KB)
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