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Abstract
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for career preparation, learning styles of each student affected their responses to the certification program delivered through videos, lectures, and online tests. Sensing learners accepted, experienced, and valued the certification program more positively than intuitive learners. Also, compared to global learners, sequential learners reported both more positive experience with and performance on the certification program.
Disclosure statement
No potential conflict of interest was reported by the authors.