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Volume 29, Issue 3

Marketing Education Review

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Marketing Education Review, Volume 29, Issue 3 (2019)

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Marketing Education Review, Volume 29, Issue 3 (2019)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Volume 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Editorial

EDITORIAL

Barbara Ross Wooldridge

Page: 153

Published online: 29 Aug 2019

CitationforEDITORIAL | Full Text | PDF (65.5 KB) | EPUB

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Regular Articles

Article

STUDENTS’ PERCEPTIONS OF TEACHING EXCELLENCE: A TRADEOFF ANALYSIS

Stephen L. Baglione & Louis A. Tucci

Pages: 154-163

Published online: 17 Jul 2019

AbstractforSTUDENTS’ PERCEPTIONS OF TEACHING EXCELLENCE: A TRADEOFF ANALYSIS | Full Text | References | PDF (194.9 KB) | EPUB

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ASSESSING THE PERCEIVED EFFECTIVENESS OF A MARKETING RESEARCH SERVICE LEARNING PROJECT: THE MR-SL SCALE

Deidre Popovich & Erika Brooks-Hurst

Pages: 164-181

Published online: 03 Jun 2019

AbstractforASSESSING THE PERCEIVED EFFECTIVENESS OF A MARKETING RESEARCH SERVICE LEARNING PROJECT: THE MR-SL SCALE | Full Text | References | PDF (378 KB) | EPUB

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Article

EFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION

Debra Zahay, David Altounian, Wesley Pollitte & Juli James

Pages: 182-192

Published online: 24 Dec 2018

AbstractforEFFECTIVE RESOURCE DEPLOYMENT IN DIGITAL MARKETING EDUCATION | Full Text | References | PDF (205.9 KB) | EPUB

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INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES

Dae-Hee Kim, Matt Hettche & Lisa Spiller

Pages: 193-206

Published online: 13 Jun 2019

AbstractforINCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES | Full Text | References | PDF (320.1 KB) | EPUB

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Article

BENCHMARKING MARKETING SCHOLAR PRODUCTIVITY

Karen Chapman, Alexander E. Ellinger, Karli Filips & Jesse Nash

Pages: 207-218

Published online: 29 Oct 2018

AbstractforBENCHMARKING MARKETING SCHOLAR PRODUCTIVITY | Full Text | References | PDF (655.3 KB) | EPUB

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Marketing Education Review (Vol.29, Iss.3, 2019)

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