![Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5931/TOC-Subject-Sample-2021-Economics-Finance-Business-Industry.jpg"})
ABSTRACT
A challenge for Principles of Marketing instructors is introducing new topics to majors and non-majors alike in a way that piques interest and increases student engagement across the breadth of topics. To help instructors overcome this challenge, we provide marketing “hooks,” or short in-class exercises, that can be implemented to introduce a new topic and allow instructors to segue from real-world applications to lectures. These hooks span the 4Ps of marketing and are adaptable to a variety of course formats (face-to-face, flipped, hybrid, online). Further, to facilitate execution of each hook, we provide time requirements, materials, detailed instructions, discussion questions, and suggestions for linking each hook to components of the marketing mix.
Disclosure Statement
No potential conflict of interest was reported by the authors.
Supplementary Material
Supplemental data for this article can be accessed on the publisher’s website.