Marketing Education Review, Volume 31, Issue 2 (2021)

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Marketing Education Review, Volume 31, Issue 2 (2021)

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Better Together, Again

Letter from the Editor

BETTER TOGETHER, AGAIN
James Mead & Rebecca VanMeter
Pages: 53-54
Published online: 25 Oct 2021
CitationforBETTER TOGETHER, AGAIN | Full Text | PDF (143.9 KB) | EPUB
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Article
BREAKING DOWN CLASSROOM WALLS: TEACHING MOMENTS FOR ONLINE LEARNING EXCELLENCE
Charles Drehmer & Prachi Gala
Pages: 55-57
Published online: 06 May 2021
AbstractforBREAKING DOWN CLASSROOM WALLS: TEACHING MOMENTS FOR ONLINE LEARNING EXCELLENCE | Full Text | References | PDF (247.6 KB) | EPUB
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TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING
Pipat Thontirawong & Sydney Chinchanachokchai
Pages: 58-63
Published online: 17 Jan 2021
AbstractforTEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING | Full Text | References | PDF (302.9 KB) | EPUB | Supplemental
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CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS
Rebecca Dingus & Hulda G. Black
Pages: 64-69
Published online: 29 Nov 2020
AbstractforCHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS | Full Text | References | PDF (301.9 KB) | EPUB | Supplemental
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Article
SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS
Joseph D. Chapman, Stacey Schetzsle & Jessica G Zeiss
Pages: 70-75
Published online: 25 Apr 2021
AbstractforSALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS | Full Text | References | PDF (260.6 KB) | EPUB | Supplemental
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Article
SURREAL PLAY EXPERIENCE FOR TEACHING SALES: LEARNING HOW TO ASK THE RIGHT QUESTIONS
José Saavedra Torres & Monika Rawal
Pages: 76-86
Published online: 05 Feb 2021
AbstractforSURREAL PLAY EXPERIENCE FOR TEACHING SALES: LEARNING HOW TO ASK THE RIGHT QUESTIONS | Full Text | References | PDF (517 KB) | EPUB
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Article
STUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS
Mary Anne Raymond, Jennifer Siemens & Anastasia Thyroff
Pages: 87-92
Published online: 05 Apr 2021
AbstractforSTUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS | Full Text | References | PDF (245.5 KB) | EPUB
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Article
ENHANCING MARKETING RESEARCH LEARNING OUTCOMES USING THE OUTDOORS
Elizabeth A. Minton & Eric J. Krszjzaniek
Pages: 93-98
Published online: 12 Aug 2020
AbstractforENHANCING MARKETING RESEARCH LEARNING OUTCOMES USING THE OUTDOORS | Full Text | References | PDF (242.8 KB) | EPUB | Supplemental
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Article
THE SANDWICH MODEL WORKSHOP - AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING
Soniya Billore
Pages: 99-110
Published online: 25 Jan 2021
AbstractforTHE SANDWICH MODEL WORKSHOP - AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING | Full Text | References | PDF (417.9 KB) | EPUB
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Open Access
Article
MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING
Rebecca A. VanMeter & Brian A. Vander Schee
Pages: 111-118
Published online: 11 Jan 2021
AbstractforMERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING | Full Text | References | PDF (380.6 KB) | EPUB
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Article
THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS
Elizabeth R. McDougal, Holly A. Syrdal, Renée Gravois & April F. Kemp
Pages: 119-124
Published online: 07 Dec 2020
AbstractforTHE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS | Full Text | References | PDF (305.3 KB) | EPUB | Supplemental
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Article
TALKING TOGETHER: USING INTERCOLLEGIATE PODCASTS FOR INCREASED ENGAGEMENT IN MARKETING EDUCATION
Shannon McCarthy, Mark Pelletier & Anna McCoy
Pages: 125-130
Published online: 27 Jan 2021
AbstractforTALKING TOGETHER: USING INTERCOLLEGIATE PODCASTS FOR INCREASED ENGAGEMENT IN MARKETING EDUCATION | Full Text | References | PDF (273.9 KB) | EPUB | Supplemental
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Article
SKILLS DEVELOPMENT THROUGH EXPERIENTIAL LEARNING: A CASE FOR THE APPLICATION OF THE ENTERPRISE MARKETING VARIATION MODEL
Joie S. Hain & Wendy Ritz
Pages: 131-137
Published online: 14 Oct 2020
AbstractforSKILLS DEVELOPMENT THROUGH EXPERIENTIAL LEARNING: A CASE FOR THE APPLICATION OF THE ENTERPRISE MARKETING VARIATION MODEL | Full Text | References | PDF (393.1 KB) | EPUB | Supplemental
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Article
CREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING
Mario Gonzalez-Fuentes, Kim R. Robertson & J. Charlene Davis
Pages: 138-146
Published online: 07 Apr 2021
AbstractforCREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING | Full Text | References | PDF (353.7 KB) | EPUB
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Article
“LET’S BE INDEPENDENT TOGETHER”: ENABLING STUDENT AUTONOMY WITH TEAM BASED LEARNING ACTIVITIES IN A FLIPPED CLASS
Ashley Hass, Debra A. Laverie & Kelley Cours Anderson
Pages: 147-153
Published online: 09 Dec 2020
Abstractfor“LET’S BE INDEPENDENT TOGETHER”: ENABLING STUDENT AUTONOMY WITH TEAM BASED LEARNING ACTIVITIES IN A FLIPPED CLASS | Full Text | References | PDF (402.5 KB) | EPUB | Supplemental
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Article
3-IN-1 HYBRID LEARNING ENVIRONMENT
Holly Hapke, Anita Lee-Post & Tereza Dean
Pages: 154-161
Published online: 29 Dec 2020
Abstractfor3-IN-1 HYBRID LEARNING ENVIRONMENT | Full Text | References | PDF (1 MB) | EPUB | Supplemental
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Article
HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS
Sarah Magnotta, Veronica L. Thomas, Erin Steffes, Hua Chang & Gema Vinuales
Pages: 162-168
Published online: 12 Dec 2020
AbstractforHOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS | Full Text | References | PDF (254.2 KB) | EPUB | Supplemental
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Article
PEER TEACHING IN DIGITAL MARKETING COURSES: A CONCEPTUAL FRAMEWORK
Christine Ye, Hyunjung Lee, Carmina Cavazos, Jerome Katrichis & Andy Wei Hao
Pages: 169-174
Published online: 11 Dec 2020
AbstractforPEER TEACHING IN DIGITAL MARKETING COURSES: A CONCEPTUAL FRAMEWORK | Full Text | References | PDF (1.1 MB) | EPUB
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Article
TURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT
David Raska & Eileen Weisenbach Keller
Pages: 175-182
Published online: 13 Apr 2021
AbstractforTURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT | Full Text | References | PDF (299 KB) | EPUB | Supplemental
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Article
IMPROVING MASTERY OF PRINCIPLES OF MARKETING CONCEPTS THROUGH INTERDISCIPLINARY LEARNING AND INTEGRATED BUSINESS PROJECTS
Maggie McDermott, Nicole Gullekson, Christa Kiersch & Diana Tempski
Pages: 183-189
Published online: 08 Apr 2021
AbstractforIMPROVING MASTERY OF PRINCIPLES OF MARKETING CONCEPTS THROUGH INTERDISCIPLINARY LEARNING AND INTEGRATED BUSINESS PROJECTS | Full Text | References | PDF (297.4 KB) | EPUB | Supplemental
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Article
The U Choose Awards: A Marketing Research, Branding, and Community Engagement Project
James A. Mead, Stephen A. LeMay, Richard R. Hawkins, Felicia N. Morgan & Helena F. Allman
Pages: 190-195
Published online: 22 Oct 2020
AbstractforThe U Choose Awards: A Marketing Research, Branding, and Community Engagement Project | Full Text | References | PDF (1.2 MB) | EPUB
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