Exploring the Dimensional Relationships among Image Formation Agents, Destination Image, and Place Attachment from the Perspectives of Pop Star Fans

ABSTRACT

This study tested a conceptual model in order to examine the role of specific image formation agents in forming destination image and place attachment from the perspective of pop star fans. By examining each construct’s subdimensions, the significant path analysis results supported the proposed model and offered a holistic view of the relationships among the variables, thus extending the literature. Findings suggested that autonomous image formation agents have d3istinct roles in forming destination image and place attachment in comparison with induced and organic agents. The findings highlight the important role of destination image in mediating the relationship between image formation agents and place attachment. This study further revealed a direct impact of image formation agents on place attachment dimensions. Meaningful implications for destination marketers are presented.

KEYWORDS:

• Destination image
• image formation agents
• place attachment
• pop culture tourism
• pop star fans

Additional information

Notes on contributors

SoJung Lee

SoJung Lee is Assistant Professor in Iowa State University, Apparel, Events, and Hospitality Management Department, 8A MacKay, Ames, IA 50010 USA (E-mail: [email protected]).

James Busser

James Busser is Professor & Associate Dean for Academic Affairs in University of Nevada, Las Vegas, William F. Harrah College of Hotel Administration, 4505 Maryland Parkway Box 456021, Las Vegas, NV 89154–6021 USA (E-mail: [email protected]).

Jing Yang

Jing Yang is Ph.D. student in Iowa State University, Apparel, Events, and Hospitality Management Department, 7E MacKay Hall, Ames, IA 50010, USA (E-mail: [email protected]).