Impact of tourist experience on memorability and authenticity: a study of creative tourism

ABSTRACT

This study aims to investigate the impact of tourist experience on tourists’ perception of memorability and authenticity in the context of creative tourism. A total of 574 valid responses were collected on site in the Tianzifang district, Shanghai. The findings identified a second-order construct of creative experience with five dimensions: escape, recognition, relaxation, interactivity, and learning. Using PLS-SEM, the study found creative tourist experience has a positive impact on memorability and authenticity. The study findings provide valuable implications for creative tourism practitioners and policymakers as well as contribute to the scarce literature body of creative tourism, authenticity, and memorability.

KEYWORDS:

• Creative experience
• creative tourism
• memorability
• authenticity
• memorable tourism experience
• creative experience scale
• experiential tourism
• tourism destination
• PLS-SEM
• Shanghai

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This study was supported by the National Natural Science Foundation of China [grant number: 41771166].