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Journal of Travel & Tourism Marketing Volume 37, 2020 - Issue 1
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Article

Impact of tourist experience on memorability and authenticity: a study of creative tourism

Chaohui Wanga School of Geography and Tourism, Anhui Normal University, Wuhu, ChinaView further author information
,
Juan Liua School of Geography and Tourism, Anhui Normal University, Wuhu, ChinaCorrespondence[email protected]
View further author information
,
Lijiao Weia School of Geography and Tourism, Anhui Normal University, Wuhu, ChinaView further author information
&
Tingting (Christina) Zhangb Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USAView further author information
Pages 48-63 | Received 21 Jul 2019, Accepted 18 Dec 2019, Published online: 17 Jan 2020

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