A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison

ABSTRACT

The main aim of this research is to propose a conceptual model that explains the factors that can predict behavioral intention to use smartphones and the actual use of smartphones by young Arab consumers in three Arab countries: Iraq, Jordan, and the United Arab Emirates (U.A.E.). The findings indicate that the proposed extended model fits well in the three countries. The research provides information that can help policymakers and mobile companies.

KEYWORDS:

• smartphone adoption
• technology adoption
• young Arab customer behavior
• unified theory of acceptance and use of technology (UTAUT2)

Additional information

Notes on contributors

Nisreen Ameen

Nisreen Ameen is a researcher at Anglia Ruskin University/Cambridge and a lecturer in Business Information Systems. Her major field of research is technology adoption, human-computer interaction, and consumer behavior.

Robert Willis

Robert Willis is an academic and researcher at Anglia Ruskin University/Cambridge. Robert’s research interests include public policy and the impact on public service delivery and innovation, sustainable business practices, and strategic direction of organizations.