DECISION PROCESSING FOR IMPROVED CUSTOMER FOCUS

Abstract

Information creates value if it leads decision makers to take customer-focused actions that increase their competitive advantage. This article presents one high-tech medical equipment company's successful experience in using a decision-based information architecture to consolidate, access, and use many sources of customer information in support of newly defined business objectives.

Additional information

Notes on contributors

Thomas L. Legare

THOMAS L. LEGARE is market research and IS program manager for the patient monitoring division of Hewlett-Packard's Medical Products Group in Andover MA.