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Abstract
The impact of e-business on export management companies (EMCs) has been a subject of serious debate for some time and several reasons for their survival have been forwarded. Based upon the resource-based perspective of the firm, this study suggests that the primary reason for the survival of the well-established EMCs would be their market-based assets. By intertwining these assets with e-business, EMCs would not only reinintermediate, but would also become more efficient and effective. This study advances the literature by analyzing the impact of e-business proliferation on the exporting services, product portfolio, and international market coverage of EMCs.
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Notes on contributors
Varinder M. Sharma
Varinder M. Sharma (ph. D.,University of North Texas) is a Professor and the Chair of the Department of Marketing in the Eberly College of Business & Information Technology at Indiana University of Pennsylvania, Indiana, PA, [email protected].