Journal of Marketing Theory and Practice, Volume 13, Issue 4 (2005)

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Journal of Marketing Theory and Practice, Volume 13, Issue 4 (2005)

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Special Issue: Globalization and Its Marketing Challenges

Original Articles

Article
Outstanding Reviewers for the Years 2002-2005
Michael Dorsch (Editor)
Page: iii
Published online: 30 Nov 2015
CitationforOutstanding Reviewers for the Years 2002-2005 | PDF (61.1 KB)
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Article
JMTP Special Issue: Globalization and Its Marketing Challenges
A. Ben Oumlil (Editor) & C.P. Rao (Editor)
Pages: viii-ix
Published online: 30 Nov 2015
CitationforJMTP Special Issue: Globalization and Its Marketing Challenges | PDF (162.9 KB)
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Article
A Short Note on Poker, Publishing, & Working like Mad Not to Perish: An Entrepreneurial Perspective of the Journal of Marketing Theory and Practice
E. James Randall, Michael J. Dorsch & Morgan P. Miles
Pages: 1-4
Published online: 30 Nov 2015
First Page PreviewforA Short Note on Poker, Publishing, & Working like Mad Not to Perish: An Entrepreneurial Perspective of the Journal of Marketing Theory and Practice | References | PDF (337.7 KB)
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Special issue Editors

Article
Special Issue on Globalization and its Challenges to Marketing
Ben Oumlil (Special Issue Editors) & C.P. Rao (Special Issue Editors)
Pages: 5-7
Published online: 30 Nov 2015
First Page PreviewforSpecial Issue on Globalization and its Challenges to Marketing | References | PDF (342.1 KB)
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Original Articles

Article
Towards an Integrated Marketing Strategy for Developing Markets
Paul Sergius Koku
Pages: 8-21
Published online: 30 Nov 2015
AbstractforTowards an Integrated Marketing Strategy for Developing Markets | References | PDF (1.8 MB)
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Article
Fair Trade Marketing: An Alternative System for Globalization and Development
Terrence H. Witkowski
Pages: 22-33
Published online: 30 Nov 2015
AbstractforFair Trade Marketing: An Alternative System for Globalization and Development | References | PDF (1.5 MB)
  • 766 Views
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Article
Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?
Julie M. Pharr
Pages: 34-45
Published online: 30 Nov 2015
AbstractforSynthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? | References | PDF (1.6 MB)
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Article
The Ethical Challenges of Global Business-to-Business Negotiations: An Empirical Investigation of Developing Countries’ Marketing Managers
Jamal Al-Khatib, Mohammed Y. A. Rawwas, Ziad Swaidan & Richard J. Rexeisen
Pages: 46-60
Published online: 30 Nov 2015
AbstractforThe Ethical Challenges of Global Business-to-Business Negotiations: An Empirical Investigation of Developing Countries’ Marketing Managers | References | PDF (1.9 MB)
  • 264 Views
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Article
Export Management Companies and E-Business: Impact on Export Services, Product Portfolio, and Global Market Coverage
Varinder M. Sharma
Pages: 61-71
Published online: 30 Nov 2015
AbstractforExport Management Companies and E-Business: Impact on Export Services, Product Portfolio, and Global Market Coverage | References | PDF (1.5 MB)
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