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Journal of Health Communication
International Perspectives
Volume 10, 2005 - Issue 6
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BOOK REVIEW

A Review of: Perloff, R. M. (2003). “The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (2nd ed.)”

Mahwah, NJ: Lawrence Erlbaum Associates, Inc. ISBN: 0805840885 (softcover) $46.50; ISBN: 0805840877 (hardcover) $99.95, 416 pages

Marifran Mattson Purdue University, West Lafayette, Indiana, USA
Pages 581-588 | Published online: 01 Sep 2006
 
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Notes

1This observation may be as much a statement of my research and teaching bias as it is about Perloff's preferences for contexts within which to highlight the dynamics of persuasion.

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