Examining the journalistic genres hybridisation in content published by newspapers on Facebook Live

ABSTRACT

Journalistic appropriation of social networks and the popularisation of smartphones have influenced media content's production and the speed with which it circulates on networks. In this context, this article analyses journalistic genre hybridisation on Facebook Live streams from the newspapers Estadão (Brazil) and El Tiempo (Colombia). To conduct the case study, a content analysis was carried out on 40 videos broadcast by both newspapers on Facebook Live in July and August of 2017. The results show that this type of video favors journalistic genre hybridisation; hence, the use of hybrid genres in much of the content stands out and that this can influence the journalistic narrative in the coming years.

KEYWORDS:

• Journalistic genres
• hybridisation
• narrative
• interactivity
• Facebook Live

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes on contributors

Juliana Colussi (Ph.D., Universidad Complutense de Madrid) is an associate professor and researcher at the School of Human Sciences at the Universidad del Rosario, Bogotá, Colombia.

Paula Melani Rocha (Ph.D., Universidade Federal de São Carlos) is collaborator research at the Laboratory of Advanced Studies in Journalism at Campinas State University (LABJor—Unicamp). Researcher FAPESP. Adjunct professor of the post-graduate programme in Jornalism at the Ponta Grossa State University.

ORCID

Juliana Colussi http://orcid.org/0000-0002-6324-3857

Paula Melani Rocha http://orcid.org/0000-0001-5525-6650

Notes

1 This refers to a trend that started research on mass communication media in the mid-twentieth century. The purpose of these studies was to analyze the cultural, psychological, and social effects of messages issued by the media. In addition, the audience's reaction is analyzed by means of media offers. The following are some of the researchers of this period: Harold Lasswell, Daniel Katz, Paul Lazarsfeld, and Wilbur Scharamm.Their theories have served as a basis for communication departments at universities.