Waste not, even if it's free: an experimental explanation for apparently unprofitable promotions: Applied Economics Letters: Vol 17, No 4

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Abstract

This article highlights an intriguing finding that consumers are averse to wasting even items gotten for free, and provides waste-aversion as an explanation for the prevalence of store promotions that at first glance appear to be unprofitable to a store.

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Waste not, even if it's free: an experimental explanation for apparently unprofitable promotions

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Waste not, even if it's free: an experimental explanation for apparently unprofitable promotions

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