Going Transchron: From the sublime of age to juvenescence: Performance Research: Vol 24, No 3

Performance Research

A Journal of the Performing Arts

Volume 24, 2019 - Issue 3: On Ageing (& Beyond)

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Abstract

Going Transchron describes ‘Get Old,’ a public service campaign of Pfizer, Inc., designed to make young adults comfortable with ageing.

Notes

1 Readers can see evidence of Pfizer’s Get Old campaigns, images and marketing strategies through the following links: www.getold.com www.getold.com/quiz/take-the-fogo-qui www.facebook.com/GetOld/

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Going Transchron

From the sublime of age to juvenescence

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Going Transchron

From the sublime of age to juvenescence

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