Abstract
This study examined the roles of the Theory of Planned Behaviour (TPB) and parental influence in predicting healthy eating intentions and behaviour among 10 – 13-year-old New Zealand children. Two hundred and sixty-one children completed questionnaires designed to measure the components of the TPB. In addition, their parents or caregivers completed a questionnaire examining their child-feeding practices. Subjective norm, behavioural belief, attitude and perceived behavioural control significantly predicted intentions, which, in turn, predicted self-reported dietary behaviour. Parental influence did not increase the model's explanatory power. Results support the application of the TPB to the prediction of food choice-related intention and behaviour among children; however, the role of parental influence requires further examination.