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Original Articles

The Researchers and the Concept

Moving Beyond a Blind Examination of Interactivity

 

Additional information

ABOUT THE GUEST EDITOR

Sally J. McMillan (Ph.D, University of Oregon) is an Associate Professor in the School of Advertising and Public Relations at the University of Tennessee. Her research focuses on exploring the concept of interactivity, use of the Internet as a research tool, health communication, and impacts of communication technology on individuals, organizations, and society. Email: [email protected]

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