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Volume 5, Issue 2

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 5, Issue 2 (2005)

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Journal of Interactive Advertising, Volume 5, Issue 2 (2005)

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Original Articles

Article

The Researchers and the Concept

Moving Beyond a Blind Examination of Interactivity

Sally J. McMillan

Pages: 1-4

Published online: 01 Jul 2013

First Page PreviewforThe Researchers and the Concept | Full Text | References | PDF (134.9 KB)

349 Views
34 CrossRef citations
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Article

Interactivity and Persuasion

Influencing Attitudes with Information and Involvement

S. Shyam Sundar & Jinhee Kim

Pages: 5-18

Published online: 01 Jul 2013

AbstractforInteractivity and Persuasion | Full Text | References | PDF (369.3 KB)

2463 Views
147 CrossRef citations
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Article

The Effects of Interactivity on Cross-Channel Communication Effectiveness

Qimei Chen, David A. Griffith & Fuyuan Shen

Pages: 19-28

Published online: 01 Jul 2013

AbstractforThe Effects of Interactivity on Cross-Channel Communication Effectiveness | Full Text | References | PDF (177.5 KB)

786 Views
36 CrossRef citations
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Article

The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website

Guohua Wu

Pages: 29-39

Published online: 01 Jul 2013

AbstractforThe Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website | Full Text | References | PDF (202.7 KB)

2521 Views
169 CrossRef citations
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Article

Lessons Learned from Experiments with Interactivity on the Web

Mark Tremayne

Page: 0

Published online: 01 Jul 2013

AbstractforLessons Learned from Experiments with Interactivity on the Web | Full Text | References | PDF (152.6 KB)

323 Views
32 CrossRef citations
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Article

Losers and Lovers

Mobile Phone Services Advertising and the New Media Consumer/Producer

Christina Spurgeon

Pages: 47-55

Published online: 01 Jul 2013

AbstractforLosers and Lovers | Full Text | References | PDF (178.5 KB)

361 Views
10 CrossRef citations
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