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Journal of Interactive Advertising Volume 10, 2009 - Issue 1
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Original Articles

Social Media Measurement

It’s Not Impossible

Chris MurdoughMullen Advertising
Pages 94-99 | Published online: 01 Jul 2013
 
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Additional information

ABOUT THE AUTHOR

Chris Murdough is Vice President/Associate Director of Digital Analytics at Mullen. He is an experienced digital analytics advisor, providing measurement strategy guidance and creating actionable insight solutions for clients across many industries. Chris has a Bachelor’s degree in mathematics and a Master’s degree in statistics from the University of Vermont. E-mail: [email protected].

ABOUT MULLEN

Headquartered in Boston, Massachusetts, Mullen is a full-service modern communications agency, integrating disciplines from creative to direct response, public relations, full-service media, social influence, digital production, and analytics. Beyond what it creates, Mullen is also a brand, defined by a strong and enduring culture of collective entrepreneurialism. It likes to build and grow businesses.

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