Browse
We’re here to help

Find guidance on Author Services

Login | Register

Login
Register

Cart Add to Cart

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Interactive Advertising
List of Issues
Volume 10, Issue 1

Journal of Interactive Advertising

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

About this journalAbout

Latest articles
Current issue
All volumes & issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Register a free Taylor & Francis Online account today to boost your research and gain these benefits:

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Register now or learn more

Journal of Interactive Advertising, Volume 10, Issue 1 (2009)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Interactive Advertising, Volume 10, Issue 1 (2009)

See all volumes and issues

Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18, 2018 Vol 17, 2017 Vol 16, 2016 Vol 15, 2015 Vol 14, 2014 Vol 13, 2013 Vol 12, 2011-2012 Vol 11, 2010-2011 Volume 10, 2009-2010 Vol 9, 2008-2009 Vol 8, 2007-2008 Vol 7, 2006-2007 Vol 6, 2005-2006 Vol 5, 2004-2005 Vol 4, 2003-2004 Vol 3, 2002-2003 Vol 2, 2001-2002 Vol 1, 2000-2001

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Original Articles

Article

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities

Fue Zeng, Li Huang & Wenyu Dou

Pages: 1-13

Published online: 01 Jul 2013

AbstractforSocial Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities | Full Text | References | PDF (209.2 KB)

4074 Views
170 CrossRef citations
0Altmetric

Article

A Comparison of Three Interactive Television AD Formats

Steven Bellman, Anika Schweda & Duane Varan

Pages: 14-34

Published online: 01 Jul 2013

AbstractforA Comparison of Three Interactive Television AD Formats | Full Text | References | PDF (384.3 KB)

376 Views
23 CrossRef citations
0Altmetric

Article

Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance

Steven M. Edwards, Jin Kyun Lee & Carrie La Ferle

Pages: 35-50

Published online: 01 Jul 2013

AbstractforDoes Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance | Full Text | References | PDF (303.1 KB)

2004 Views
85 CrossRef citations
0Altmetric

Article

Avatar-Based Advertising in Second Life

The Role of Presence and Attractiveness of Virtual Spokespersons

Seung-A Annie Jin & Justin Bolebruch

Pages: 51-60

Published online: 01 Jul 2013

AbstractforAvatar-Based Advertising in Second Life | Full Text | References | PDF (205.4 KB)

2198 Views
74 CrossRef citations
0Altmetric

Article

Online Marketing Communications

Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising

Carolynn McMahan, Roxanne Hovland & Sally McMillan

Pages: 61-76

Published online: 01 Jul 2013

AbstractforOnline Marketing Communications | Full Text | References | PDF (242.5 KB)

3018 Views
36 CrossRef citations
0Altmetric

Article

Shopping on Social Networking Web Sites

Attitudes Toward Real Versus Virtual Items

Jiyoung Cha

Pages: 77-93

Published online: 01 Jul 2013

AbstractforShopping on Social Networking Web Sites | Full Text | References | PDF (237.9 KB)

1950 Views
81 CrossRef citations
0Altmetric

Article

Social Media Measurement

It’s Not Impossible

Chris Murdough

Pages: 94-99

Published online: 01 Jul 2013

First Page PreviewforSocial Media Measurement | Full Text | PDF (535.6 KB)

10295 Views
120 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness

Xiaohan Hu et al.

Article | Published online: 22 Jul 2024

What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness

Chen Lou et al.

Article | Published online: 29 May 2024

Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects

Zeph M. C. van Berlo et al.

Article | Published online: 2 May 2024

Open Access

Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

Weilu Zhang et al.

Article | Published online: 24 Apr 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Interactive Advertising (Vol.10, Iss.1, 2009)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?