Examining the Influence of Digital Information Quality on Tourists’ Experience

ABSTRACT

This study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and post-trip experience (after trip). The results indicate that digital information quality has direct impact on tourist experience in the pre-trip and during-trip stage and indirect impact to post-trip. This study contributes to the body of knowledge by identifying the important attributes of digital information quality, which influence tourists’ three stages of experience. It helps destination planners to create a better digital marketing strategy to attract more tourists.

KEYWORDS:

• Digital information quality
• destination image
• satisfaction
• tourist experience
• structural equation model

Additional information

Funding

This work was supported by Faculty of Hospitality and Tourism, Prince of Songkla University, Phuket Campus.